Page Rank (PR) – Google calculates website link popularity using Page Rank.
Landing page – Once visitor clicks the search engine listing URL, it will transfer to particular web page known as “Landing page”.
Link Popularity - It shows links that are directed towards your site from other websites.
Organic listing – Normal results found below the search bar returned by the search engine.
Conversion – Actions performed by the visitors like registering in website, buying products, signing to newsletter, etc are called “conversion” goals.
SERP (Search Engine Resulting Position) – The position attained by the website for particular or targeted keyword in search engine result.
SPAM (Stop Pornography and Abusive Marketing Act) – Generally promoting particular product by sending electronic junk mail or unsolicited e-mail or junk postings to newsgroup.
Index – Bot stores the individual page information and content in their storage centers after visiting the website.
Anchor text – Text appearing within tags. Commonly referred as text link.
Keyword Stuffing – Repetition of keywords or key phrase within the content in order to achieve high ranking on search engines.
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